Compare Lead Magnets - Online Course vs Follower Finds
Follower Finds as Lead Magnet
Benefits
- ✓Automated deal notifications keep subscribers engaged
- ✓Recurring value - subscribers get ongoing benefits
- ✓Built-in monetization through affiliate links
- ✓No content creation required - fully automated
- ✓Higher subscriber retention due to ongoing value
- ✓Additional passive revenue stream
- ✓Subscribers stay engaged waiting for deals
- ✓Works with your existing content to recommend products
- ✓Integrates automatically with your existing email list provider
Challenges
- ✗Does not help you build authority as an expert in your niche
Online Course as Lead Magnet
Benefits
- ✓Can help establish you as an authority in your niche
- ✓High perceived value - courses are seen as premium content
- ✓Can be monetized directly if offered as a paid course
Challenges
- ✗Extremely time-intensive to create quality course content - videos, curriculum, and more!
- ✗Ongoing maintenance and updates needed
- ✗Requires video production equipment and skills
- ✗Platform costs for hosting and payment processing
- ✗Ongoing value delivery limited by course length
- ✗No automated monetization - your audience needs to purchase the course to get the value
- ✗Subscribers may not complete the course or may not engage after completion
Which Should You Choose?
Online courses, when done well, can be a valuable part of your revenue. It's difficult to use them as a lead magnet, since they normally require your audience to pay for access. At the point in your audience's journey where you're initially asking for their email, they may not be ready to commit to a paid course.
It's also possible to offer a free course, which could be a valuable lead magnet and way to build trust towards your paid courses. However, courses are expensive and time-consuming to create, and require ongoing maintenance and updates, so a free course as a lead magnet is not a great fit for many time-limited creators.
We recommend starting with Follower Finds as the quickest, easiest, and most cost effective way to create instant rapport with your audience, giving them immediate and ongoing value, and providing you with a passive revenue stream right away. With subscribers engaged, you can continue to market your paid courses to them. Adding a free course to your lead magnet library later on can also provide another valuable source of subscribers.
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